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Comparative Competitive Advantages of EuproMedia

Unlike most of its competitors EuproMedia owns a Full TV-License for a general infotainment & entertainment program which allows the company to produce and air a wide range of genres and different programmes integrating state of the art transactional eBusiness functionalities. This broadcasting license issued by the Media Development Authority of Luxembourg provides a significant competitive advantage to EuproMedia because it delivers greatest flexibility in the design of innovative editorial and commercial programmes.

The business model of EuproMedia S.A. is based on a holistic full service concept. The company understands itself as a business enabler and service provider for manufacturers, resellers, as well as, for media agencies. New technologies and business models allow greater discrimination and differentiation in pricing, quality of service, content and other aspects of valued services.

 
Convergence of Technology and Media

Building on the progressive convergence of information, communication and organisation networks, as well as the increasing availability of high performance information and communication infrastructures, EuproMedia makes available to its customers and partners an international multimedia broadcasting & transaction platform, providing professional positioning and marketing services for companies, products and services.

EuproMedia’s service offering embraces the conception, planning and scheduling of thematic programmes, as well as the production and syndication of content. Furthermore the company carries out all logistic activities and tasks linked to eBusiness transactions, be it directly or indirectly through contracts with specialized firms.

EuproMedia uses to this effect proprietary software for data base monitoring of transactions of tangible and intagible assets at different levels of corporate performance, information and values chains.

Integrated TV- and IT-Environment

EuproMedia operates a fully integrated broadcasting and IT-environment which not only seamlessly carries the em24 programme signal from satellite & cable broadcast to Web-TV and Internet driven interactive eBusiness transactional services, but also supports merging and joining of multiple TV- and IT-Layers into one single screen.

Browser driven interactive screens enable on-mouse-click and on-mouse-over activities. Hybrid television sets able to receive streaming broadband video, as well as “normal” PC video signals will bring this new technique with the touch of a remote control button to the user.

EuproMedia S.A. gives the audience more control over the content they view and tools to customize information that no other company can offer. All programmes including Web based content (like Really Simple Syndication - RSS feeds) as well as transactional offerings such as online shopping can be accessed directly on the TV without the use of a personal computer, enjoying the comfort of the large TV screen in the living room. >