Focusing on the large German speaking market in Europe, EuproMedia's social community channel em24 addresses 75 million homes, 62 million Internet users and over 20 million potential viewers in various cable networks. It has an actual technical coverage over satellite of approximately 18 million direct-to-home households in Germany, Austria and in Switzerland with a clearly increasing tendency.
em24 currently adresses four major thematic communities (Health, Sports, Lifestyle and Tavel) and opens its program grid for professional corporate and/or business TV programs. At the same time each category provides an ideal environment to promote and offer relevant goods and services. Commercial messages are attached to independent but pertinent editorial stories and features. EuproMedia also supports sponsored editorials given the content complies with legal and ethical conventions. Clients may even create their own thematic categories with programs based on defined and exclusive content.
All content may be enhanced by Web 2.0 based applications providing the viewer with a wealth of additional customized information and the opportunity to purchase goods and services directly online.
EuproMediaS.A. has run a highly successful eight month operational field test during which the company has gained best proofs of concept. Both public relations and affairs of EuproMedia have been received from the market in very positive resonance.
It is all the more positive, that not less than 32 media experienced international companies entered content, syndication and merchandising partnerships with EuproMediaS.A. for its em24 field test.
They have been “on air” with em24 with 1.268 own spots and programs as well as with 374 spots and films of their customers – presenting world-famous celebrities & proms, as well as, best known and attractive brands.
During the field test em24 has broadcasted 108.745 minutes of editorial, infotainment, edutainment, infomercial and promotion content.